Uber Eats partners with Cycling UK on road safety
As part of UK Bike Week, Cycling UK has created five instructional videos and written guides which will be shared with thousands of couriers using the Uber Eats app across the UK.
The videos, produced by Cycling UK and available to all cyclists, feature information on road safety as well as top tips on how to maintain a bike. The easily accessible videos include instruction on road positioning, how to approach junctions, signalling and awareness of other road users.
The written guides aim to educate cyclists with little or no mechanical experience on how to prepare their bikes to ride safely, how to fix basic problems they may encounter when cycling and essential tools needed to fix common issues.
The guides form part of Cycling UK’s commitment to encourage millions more people to cycle, and its mission to champion cyclists’ rights and to improve cycling safety.
Toussaint Wattinne, general manager for Uber Eats in the UK, said: “At Uber Eats the safety of couriers and other road users is a top priority. It is great to be working with Cycling UK to increase cycling awareness and education for thousands of couriers across more than 100 towns and cities in the UK.”
James Scott, director of behaviour change at Cycling UK, said: “We’re leaders in helping cyclists improve their skills and confidence, so we’re delighted to be working with Uber Eats, guiding thousands of couriers on riding safely and confidently while also giving them the skills they need to keep their bikes running.”
Notes to editors
About Cycling UK
Cycling UK, the national cycling charity, inspires and helps people to cycle and keep cycling, whatever kind of cycling they do or would like to do. Over a century’s experience tells us that cycling is more than useful transport; it makes you feel good; gives you a sense of freedom; and creates a better environment for everyone. www.cyclinguk.org
About Uber Eats
The Uber Eats app is available in hundreds of cities in 35 countries, helping popular names and local favourites to deliver food in as little as 30 minutes. Today the Uber Eats app is available in more than 100 towns and cities across the UK, with plans to expand further in 2019.
With the app you can order from more than 10,000 restaurants in Bath, Belfast, Birmingham, Bournemouth, Bradford, Brighton, Bristol, Cambridge, Cardiff, Canterbury, Chester, Coventry, Derby, Edinburgh, Exeter, Glasgow, Gloucester, Guildford, Ipswich, Leeds, Leicester, Liverpool, London, Greater Manchester, Milton Keynes, Newcastle, Newport, Northampton and Norwich.
Media Q&A
Cycling UK Partnership & Uber Eats Education
What does this partnership entail?
Cycling UK has produced a series of digestible and engaging education guides and training films based around maintenance, bike care and cycling in an urban setting.
How many videos are there?
There are five short training films, accessible via your phone.
What are the videos about?
The films cover five different topics and skills to keep you safe while cycling.
These include:
• Top safety tips – includes awareness, braking, observation and anticipation, road positioning and finishing your journey.
• How to navigate junctions safely - this is particularly important as more than 70% of collisions involving cyclists happen at or near junctions.
• The M check – an easy and very effective way to ensure your bike is safe to ride and helps diagnose any issues before you head out on the road.
How many written guides are there?
What are the written guides about?
There are five written education guides with pictorial instructions that can be downloaded onto a phone for future use. These focus on practical information for bike maintenance:
• Checking your bike before you set off
• Adjusting your gears and brakes
Will these be shared with all couriers who use the Uber Eats app?
Are they required?
The training resources and materials will be shared with couriers across more than 100 towns and cities in the UK via the Uber Eats app. While watching the videos and reading the guides won’t be compulsory, all couriers will be strongly encouraged to review the materials as part of their ongoing safety education.
What impact do you expect these videos to have?
By providing easily digestible information we expect that these will inspire individuals to adopt best practice cycling behaviour and empower new and existing cyclists to cycle safely. The aim of the partnership is that all cyclists, including couriers using Uber Eats, have the knowledge and skills to stay safe when cycling.
Why has Cycling UK partnered with Uber Eats?
With cycle couriers operating across 100 towns and cities in the UK, Cycling UK feels it is important to share key resources and its expertise on road safety and bike maintenance.
Are the guides available to the wider public?
Yes, the guides are available on Cycling UK’s website www.cyclinguk.org
Press contact information
For more information contact the national Cycling UK Press Office on 01483 238 315, 07786 320 713 or email publicity@cyclinguk.org
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