Cycling UK's five year strategy

Watch the video about Cycling UK's new strategy

Cycling UK's five year strategy

Cycling UK's new five-year strategy for 2018-23 focuses on getting more people cycling. It plans to attract more members and provide more opportunities for members to get involved in the cycling movement.

Enabling millions more people to cycle

Cycling UK became a charity in 2012 after 125 years as CTC - The Cyclists’ Touring Club.

We have done a lot for cycling, as a club and a charity. We have helped change the law, improved conditions for cycling and inspired and supported people to cycle. We have always been passionate about the potential of cycling to make life better for people.

In the early days, we were a lone voice. Today there are thousands of people and communities who share our passion and are making it easier for people to cycle. We are part of a growing social movement.

The UK faces huge challenges which more cycling could help fix – air pollution, obesity, poor mental health and traffic congestion.

However, despite the efforts and achievements of us and others, cycling levels in most parts of the UK remain stubbornly low. Only 2% of trips are taken by cycle, only 12% of women cycle regularly and just 2% of children cycle to school. And people from a BAME background and people with disabilities are significantly less likely to cycle than white, adult men.

If we are to shift these stubborn statistics upwards, we need a more ambitious purpose and a different strategy.

Read Cycling UK's strategy

Our theory of change

There isn’t a single, simple solution to increasing cycling levels. Many things need to be in place – more inspiration and practical support for new cyclists; more and better cycling infrastructure; new laws and better law enforcement; better driver education; and a fundamental change in culture and attitudes towards cycling. 

Change will happen differently in different places because of widely varying national and local contexts. Some places are moving forward much faster than others. They will provide valuable learning which will encourage others to follow.

Lots of actors have a part to play: governments and public bodies need to change and enforce the law, and invest in cycling; the media and celebrities can help change culture and attitudes.

However, we believe people are the key to bringing about positive, lasting change. People who are passionate about cycling as a vital ingredient in happier, healthier communities and who are willing to do something about it – by inspiring and helping others, by helping change attitudes, by influencing those with power and funding, and through creating and sharing knowledge. 

Across England, Scotland, Wales and Northern Ireland, there are thousands of people who are creating and supporting a thriving cycling culture. They are educating, inspiring, influencing and supporting. They get things done through formal or informal community groups; through charities and social enterprises; in their schools and workplaces; in universities and think tanks; or via networks and digital platforms. Some work inside public bodies, others seek to influence them. Together we are an influential social movement.

Cycling UK needs to do much more to connect, equip and facilitate this movement, to increase its impact on cycling. That is the most important role we can play in bringing about the change we want to see.

At the heart of our strategy are people

We will attract more members and provide more opportunities for members to get involved in the cycling movement.

Our key strategic activities are:

  • Organisationally we will grow and diversify our income and develop our organisation
  • Grow a bigger, more diverse volunteer network
  • Improve the way we engage with groups
  • Expand our behaviour change programmes
  • Collaborate more
  • Influence a wider range of people
  • Be more responsive to the needs of different places

We want help get millions more cycling. Come and enjoy the ride wih us..

 

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