As ‘not much of a cyclist’, being co-founder and ‘Boss Lady’ of a cycle wear business seems an odd occupation, however Lynn’s lack of preconceptions about the sport enabled her to create a unique space within the industry, pioneering inclusivity and leading cycling into a more inclusive, accepting place. 

Fat Lad at the Back’s positivity, fun messaging and investment in community have resulted in unprecedented success at empowering people of all shapes and sizes onto bikes. 

“It’s a privilege to be part of so many inspiring stories and to make such a difference to so many people’s lives.”

• 100 Women 2023
• 100 Women in Cycling