Big Bike Revival winter intervention 2023-24
What’s Big Bike Revival all about this winter?
We’re delivering a winter programme of activity based on our evidenced FIX-LEARN-RIDE model, to sustain levels of cycling from participants we met through our summer intervention.
In addition, partners are called to action to help us shape the events model with ideas on how to effectively engage the target audience of people who do NOT currently cycle regularly (once every two weeks or less) during a challenging time of the year. If you’ve expert knowledge and best practise experience on how to add value to the model, we’d love to hear from you.
Contact your local cycling development officer to discuss and consult our quick event guides to refresh your memory about the FIX-LEARN-RIDE model and each event type, including tips and tricks on how to inspire and sustain a change in cycling behaviour.
Grant funding is available to support the delivery and we are offering Big Bike Revival gazebos to help deliver relevant events.
Who is the target audience?
The Big Bike Revival programme is for people returning to cycling, complete beginners or people cycling non-regularly. In other words, it’s for people who do not cycle on a regular basis, which generally means cycling once every two weeks or less.
It’s all about engaging the programme’s target audience: people with social, economic and health needs; people from diverse backgrounds; people facing multiple challenges.
Meet our Cycling Heroes who have benefited from the Big Bike Revival programme.
Who can apply?
Delivery partners are typically volunteer-led groups, not-for-profit organisations and social enterprises that are rooted in local communities and working to address a range of local needs.
They are experienced in engaging with non-regular cyclists and people in need in terms of social, economic and health deprivation.
What events do I need to deliver?
Our FIX-LEARN-RIDE events model is evidence based; the three pillars represent the types of events that typically encourage people to change their behaviour and cycle more.
Our one-page event quick guides are based on: fixing bikes, teaching cycle and maintenance skills, and taking people on led bike rides on local routes. Use these to help you plan events that predominantly focus on learning and riding opportunities.
This winter, we’re calling delivery partners to action to help shape the delivery of events with creative ideas, to deliver the model and add your valuable expertise to shape events of your choice.
Contact your cycling development officer to discuss your events plan further.
Where should I deliver the programme?
Anywhere locally in the community, ensuring events are accessible to everyone. We recommend locations with high footfall, choosing venues in the community or using your workshop to host.
When going out into the community you could choose outdoor green spaces, busy town centres, local fetes, fairs or market days.
When do I need to deliver the programme?
The intervention begins on Saturday 4 November 2023 and ends on Sunday 25 February 2024.
Grant application process
Contact one of our cycling development officers or the programme team for advice.
Cycling development officers:are located in the following regions
Alternatively contact the Big Bike Revival team with your questions: bigbikerevival@CyclingUK.org
I’m unable to deliver this winter, but am interested in future opportunities
We’ll have funding available again next year. Provide your contact details and you’ll be the first to know when we open grant applications in spring 2024.