How to become a trustee

I have been a trustee for Cycling UK since 2023 and my work here is far from complete! I am deeply committed to the organisation’s vision and the new strategy, blending my passion for cycling with my advocacy for road safety most particularly for vulnerable road users.

My experience as a solicitor specialising in cycling collision cases at Fletchers/Cycle SOS has allowed me to assist hundreds and hundreds of cyclists, not only in securing compensation but also in driving systemic changes that benefit vulnerable road users.

Beyond my professional work, I actively contribute to community initiatives by for example chairing a women’s cycling group in south Manchester, speaking to community groups and supporting the campaigning work of Walk Ride Greater Manchester (of which I was a founding director).

My public speaking engagements, including providing evidence to the House of Commons Select Committee on Active Travel, reflect my dedication to shaping policies that promote safer and more accessible cycling.

In my leisure time, I am currently embracing the challenge of ultra-endurance cycling events on both road and gravel bikes and I am loving my training rides. I attempted the London-Edinburgh-London audax event in August 2025, fundraising for Cycling UK’s ‘My ride. Our ride’ campaign.

I bring strategic, analytical, creative and legal expertise to the board, striving to amplify Cycling UK’s impactful work. As a commuter and an advocate, I aim to continue championing the transformative power of cycling and the organisation’s inspiring efforts for cyclists everywhere.

I’ve been a regular cyclist since I was a child. I commute and shop by bike, ride socially, off and on road, I go on bike holidays; I am an all-round passionate advocate for the joys and usefulness of embedding cycling in our lives.

I am also active for change for a better world, in which I am proud to have campaigned for completion of the national cycle network connecting our village and the nearby town. I am a long-term cycling club member, and as well as leading rides regularly I have recently become a volunteer for ‘taster rides’ so people can try cycling out.

I was a member of the CTC in my younger cycle touring years, and rejoined in 2023 in its new look as Cycling UK.

I have more than 25 years of senior- and board-level experience, covering charities and commercial, data and digital, the NHS and Citizens Advice. I bring knowledge of governance, financial and risk management, people and organisation, and of being part of an effective board.

I have been riding for decades, and in that time I am heartened to have seen cycling both grow and become increasingly integrated into everyday activities. This is great!

But there is still so much more that can be done, and it is the driving force of Cycling UK that makes this happen. This is why I am standing for a trustee role, to support this great organisation to keep doing great things.

As a trustee, I’d be proud to help Cycling UK spark a movement – one that gets more people pedalling, shifts policy, and makes cycling a joyful, everyday part of life across the UK.

I’ve spent my career helping organisations connect with people – whether that’s through creative campaigns, building trusted brands or helping leadership teams turn big strategies into real-world impact. I want to bring that experience – and my lifelong love of cycling – to help Cycling UK inspire more people to get on their bikes.

From leading national campaigns like No Smoking Day to helping the government engage the public on everything from customs to Covid testing, I’ve always been driven by the power of communication to change behaviour. I founded EY’s Communications & Engagement practice and recently transformed how British Gas Services talks to its employees.

I believe cycling should be for everyone: no matter who you are or where you live. As a trustee, I’d bring strategic thinking, a collaborative spirit and a real drive to help Cycling UK grow its reach and influence.

I’ve chaired a charity, led a school governing board and advised students at Imperial College, so I know how to listen, lead and get things done.

I’m energetic, fun, a sometime DJ and hooked on Pickleball. But whether commuting across London, heading out on weekend tours with my CTC London club, or seeing places like Jordan, Kerala and the Netherlands on two wheels, cycling is my true passion.