Tina founded Pie Events 11 years ago with the objective of creating cycling events that would enable individuals and businesses to commission rides that would be commercially viable and would also raise funds for good causes. Today, the company runs 20 events a year across the UK and Europe, the largest of which has raised well more than £2m for Action Medical Research. The rides are inclusive to all standards of cyclists whether a beginner or not.

“In a cycling world run by and for men, we have female guides and drivers, and we see an ever-increasing number of female riders on our events.”

• 100 Women 2023
• 100 Women in Cycling