Nazia White
Cycle influencer
Nazia’s journey into cycling grew from her passion for marketing and her belief in inclusion. At Tomcat, she has seen how thoughtful design and honest storytelling can change lives, helping people who never imagined cycling was possible experience freedom again. She has been instrumental in promoting bespoke tricycles for people with disabilities and mobility conditions, building partnerships across the UK and internationally, and leading the campaign that earned Tomcat a King’s Award for Enterprise in Export. Using her marketing expertise, she works to open doors, challenge perceptions and ensure more people can share in the joy of cycling.
Alongside her professional work, Nazia is a committed advocate for inclusive cycling. She has championed real stories from disabled riders and families, fundraised to provide trikes for those who could not afford them and supported community projects in the UK and abroad. Her dedication to representation, accessibility and compassionate leadership has made her a respected voice in the sector and an inspiration to many.