In 2004, Alison founded the social enterprise Brightwayz, supporting walk to school schemes, now including cycling, scooting, wheeling and public transport. She develops infrastructure plans for local councils, offers consultancy to help organisations from schools and hospitals to retail sites to implement active travel options. In her ‘spare time’ she runs the Kettering Community Cycle Club and the volunteer-led Active Travel Hub.

“Living in Holland as a student opened my eyes to how cycling isn't just for sporty people but also for those like me who just want to get around safely and easily without being car dependent.”

• 100 Women 2023
• 100 Women in Cycling