Sarah Mitchell joined Cycling UK as Chief Executive in October 2020.
Sarah, who has 15 years’ experience working in the charity sector, was previously the chief executive at Heart of the City, a social business which advises on responsible business.
Originally from Derbyshire, Sarah trained as an accountant and describes herself as an ‘everyday cyclist’ who commuted daily on her bike through London.
Sarah joined Cycling UK at a time described by the Prime Minister, Boris Johnson as a "golden age of cycling" and is keen to see the levels of everyday cycling witnessed during the Covid-19 crisis continue after the pandemic.
I’m a huge advocate of cycling, not only for all the health benefits it brings, but also for the pleasure it can bring to everyone’s lives.
Sarah Mitchell, Cycling UK Chief Executive
Sarah said: “I’m a huge advocate of cycling, not only for all the health benefits it brings, but also for the pleasure it can bring to everyone’s lives.
“Cycling UK is a thriving organisation with a passionate and enthusiastic membership and together I know we can make lasting change to ensure the UK becomes a true cycling nation where riding is not only encouraged, but enjoyable and safe.”
Sarah is also the author of Charity Management: Leadership, Evolution, and Change.