Reframing the message: local campaigning conference
Event description
Culture wars. Divisive debates. Rapid political changes. If it feels difficult to make a positive case for cycling at the moment, you’re not alone.
How do you approach local politicians who seem to have fundamentally different views to you?
How do you convince sceptical neighbours that making streets better for cycling and walking will improve their lives?
What’s the most effective messaging for talking about cycling in a positive, inspiring way?
This is your opportunity to find out.
Cycling UK and Reading Cycle Campaign invite you to join us on Saturday 14 November. Come together in person and connect with others who are trying to make cycling better where they live.
Through expert speakers and interactive workshops, you’ll come away with the skills to communicate with confidence.
Spaces are free but limited because of room capacity, so sign up today to grab your spot.
Highlights
- Communication mistakes you didn’t know you were making
- How to tailor your messaging to appeal to politicians of different stripes
- How to have conversations about cycling with people who disagree with you
- Connecting with people through storytelling
Event details
Date and time: Saturday 14 November 2026, 10:00–17:00. Arrive from 09:30 for tea and coffee, we’ll get started at 10:00.
Location: Reading Civic Centre, Bridge St, Reading, RG1 2LU.
Travel: 10-minute walk from Reading train station. Bike parking available. Closest car park is Holy Brook Car Park on Bridge St (this can get busy on Saturdays).
Cost: free to attend; voluntary contributions very welcome.