Gen started cycling over 50 years ago when she was growing up in Melbourne, Australia and she never stopped.
She cycled her bike everywhere and after moving to London in 2005 the first thing she did was buy a bike.
Today that same bike is her main form of transport.
Gen said: “Cycling sets me free, brings me enjoyment - keeps me fit and saves me money!
“Every time I ride I learn something new. No matter how experienced you think you are, there is always more to learn.
“I decided to try and pass on some of my knowledge by qualifying as a National Standard Cycling Instructor.
“There is nothing like the pure joy when someone new to cycling - at whatever age - starts riding for the first time. I just love passing that on!”
There is nothing like the pure joy when someone new to cycling - at whatever age - starts riding for the first time. I just love passing that on!
Gen was nominated for the 100 Women in Cycling by another of our nominees Melanie Draaijer who said: “Gen Ford is passionate about getting more women into cycling especially older and BAME women. She campaigned for Waltham Forest Mini Holland which provides safe cycle spaces.”
Gen lead rides with JoyRiders London and she said “Getting women cycling, especially women from under-represented communities and age groups, is just a fantastic thing. I love it!”
What is 100 Women in Cycling?
Cycling UK’s 100 Women in Cycling is an annual list celebrating inspirational women who are encouraging others to cycle.