Evans Cycles partners with Cycling UK to offer ‘Recommended by Cycling UK’ range

As a proudly independent charity promoting the benefits of cycling, a selection of products will be reviewed honestly and impartially by a team of experienced cyclists through thorough testing. Endorsed items will then be given a Cycling UK seal of approval, reassuring customers making purchases both online and instore.

Through the partnership, Evans Cycles will also be providing Cycling UK members with exclusive new benefits including free bike health checks and 25% off bike servicing.

The ‘Recommended by Cycling UK’ badge was created to give people confidence when choosing everyday cycling products, whether commuting, doing the school run or popping to the shops. Products will include everything from bikes to tools and clothing to bike locks.

By showcasing practical, durable and reliable gear, the partnership hopes to make cycling more accessible and enjoyable for those who ride for reasons beyond sport or competition.

All product reviews will focus on everyday usability, comfort and value. Unlike traditional performance-led reviews, Cycling UK’s approach will centre on the needs of everyday riders, including those newer to cycling or returning after a break.

Felix Hilton, Head of Partnerships at Cycling UK, said: “We know that the majority of people who ride bikes fall outside of the stereotypical Lycra-clad cyclist. They’re parents on the school run, workers commuting to the office, or older riders popping to the shops.

“This partnership with Evans Cycles and the ‘Recommended By’ badge allows us to champion products that genuinely work for the ‘everyday rider’, helping make every day cycling simpler, safer and more affordable. Removing barriers and celebrating the practicality and freedom of cycling.”

Robert Bentley, Managing Director at Evans Cycles, said:  “Our mission is simple – to help everyone ‘enjoy the ride’. Partnering with Cycling UK is a brilliant opportunity to support riders across the country, whether that’s keeping bikes safe and fun to ride with MOT-style health checks or helping members navigate their options with recommended products.

“Cycling means something different to everyone, and wherever, whatever or however you ride, we’re proud to be part of the journey.”

By partnering with Evans Cycles, Cycling UK is focused on breaking down the barriers that prevent everyday people from embracing cycling as a practical way to get around easily. It aims to dispel the notion that you need complex gear and a long list of performance-driven products, and instead empower more people to experience the benefits of cycling – whether health, convenience or sustainability.

Cycling products ‘Recommended by Cycling UK’ will start rolling out from today. For access to exclusive benefits, customers will first need to become a member of Cycling UK. Membership supports the charity’s work in making cycling more accessible, safe, and enjoyable for everyone. Joining is quick and easy at www.cyclinguk.org/join.

ENDS

For more information, please contact the national Cycling UK press office www.cyclinguk.org/contact/press-and-media. If you would like to speak to a member of the press office during working hours (0900 - 1700) please contact Joshua Gill on [email protected] or email [email protected]. Out of hours, call 01483 238 315.