Evans Cycles Centenary Celebrations

Evans Cycles, the UK specialist bike retailer, has begun celebrations for its centenary - marking 100 years on the British high street - and as part of their plans they are supporting the World’s Biggest Bike Ride.

In order to mark 100 years on the UK high street, the leading bike retailer is attempting to recreate cycling's modal share during its heyday of 1949: estimated at a whopping 37% (more than that in the Netherlands today).

Evans Cycles is calling all those in the London area taking part in the World’s Biggest Bike Ride to cycle over Blackfriars Bridge between 11am and 1pm. Using Google's Artificial Intelligence algorithm, a video camera will count passing riders and traffic.

All those who ride through will also be treated to a free barista coffee and a birthday cupcake at its pop-up on the south side of the bridge. So grab your bike, stand up to be counted, and be a part of the World's Biggest Bike Ride, supported by Evans.

Details

• Blackfriars Bridge, London
• Free to attend, free coffee and cake for participants
• Sunday 30 May, 11am to 1pm
• Log your ride afterwards, to be counted in the World's Biggest Bike Ride!