Following a career in the cycling industry, and having ridden bikes since childhood, creating Bia is a dream fulfilled for Jenni. She runs the increasingly popular Bia women's cycling club, which is open to all abilities and involves weekly rides, sportives and 'Escapes', Jenni also recently opened The Bia Hub, which includes a workshop, retail space and café. Jenni also organises maintenance sessions to help women feel more confident and self-sufficient. Her positivity and encouragement inspires others to believe in themselves.

"You can do anything because you are strong."