Project

Big Bike Revival

Recent Project Activity

Sarah Harrington and Bradley Wicks at BBR event in West Clacton
Watch out Wiggo! Bradley gladly embraces cycling with a little help from the Big Bike Revival News
Like his famous knighted namesake Bradley Wiggins, 14-year-old Bradley Wicks just loves cycling. And, with a little help from the Big Bike Revival, it is helping to transform his life.
Children on bikes
Big Bike Revival proves a solid-gold success Press Release
The Big Bike Revival, a nationwide scheme to get people young and old cycling this summer, has proved a solid-gold success this Olympic year – with over 30,000 people inspired and encouraged to discover the joys of cycling.
GB mountain biker and Big Bike Revival supporter Hannah Escott
GB star Hannah inspires a new cycling generation through the Big Bike Revival News
One of the world’s top mountain bikers is teaching hundreds of children in the West Midlands how to discover the joys of cycling as part of this summer’s Big Bike Revival.
Big Bike Revival Scotland team
Welcome to the Big Bike Revival team in Scotland! Blog
Our brakes are checked, our wheels are trued and our saddle is at just the right height – the Big Bike Revival is ready to roll in Scotland! With a finely-tuned team newly appointed, we’re ready to reach 20,000 people across the country and rekindle their love of cycling. Claire Connachan, Communications Manager for Big Bike Revival Scotland, reports.
Project Content: 

The latest Big Bike Revival video from Manchester

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The Big Bike Revival in Yorkshire

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Project Objectives

The Big Bike Revival - Summer of Cycling

It's the Big Bike Revival's Summer of Cycling!

Ahhh, summer… It’s a perfect time for cycling. We all remember those long days with the breeze in our hair and the freedom to go wherever we wanted, whenever we wanted. Few things in life are better than a ride in the sunshine, a trip through the park or a pedal to the countryside. In fact, whether you’re still a regular cyclist or you haven’t been on a bike for years, summer is a great chance to get out and about on two wheels.

What's the problem?

Adults in Britain appear to be aware of cycling and its potential for shorter journeys and a large proportion have bikes but are at present not making use of them.

  • High volume of Cycle Ownership (42%)
  • Low levels of cycle usage (63% not cycled in the past year)
  • Propensity to use the car for short trips that could be made by cycle (37% of adults)

How do we fix this?

The Big Bike Revival is a social marketing programme providing an opportunity to:

  • Carry out basic repairs e.g. fix a puncture
  • Cycle safely on and off road
  • Donate your old bikes
  • Buy a recycled bike
  • Get advice about local cycle routes, clubs or activities

The programme is supported by the Department for Transport and by Transport Scotland delivered in partnership with Bike Re-cycle centres.

Positive Impact

The Big Bike Revival is already having a great impact. Last year, we ran an intensive 2 week programme between May 23 - 7 June 2015. We achieved the following results:

  • Over 50,000 people took part in the Big Bike Revival in 2015
  • We brought over 24,000 bikes back into use through a bike check or bike repair. This represented an average of 2.3 bikes per household that are currently out of use!
  • For every pound invested in the project, we generated up to six pounds in economic benefits.
  • Almost half of those taking part in the Big Bike Revival came from areas of multiple deprivation.

More information

Visit our Big Bike Revival website to find events near you or email the Big Bike Revival team on bigbikerevival@cyclinguk.org

Contact your local Cycling UK cycling development officer to find out how Cycling UK can help you!

 

 
  • Patron: Her Majesty The Queen
  • President: Jon Snow
  • Chief Executive: Paul Tuohy
  • Cycling UK is a trading name of Cyclists’ Touring Club (CTC) a company limited by guarantee, registered in England no: 25185. Registered as a charity in England and Wales charity no: 1147607 and in Scotland charity no: sco42541. Registered office: Parklands, Railton Road, Guildford, Surrey GU2 9JX.

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