What is Pumped Up?
Pumped Up is how we feel when we jump in the saddle. We want you to be Pumped Up for cycling too.
It’s about celebrating the joy of the bike across our towns, cities and countryside and reminding people about the fun and freedom that cycling unlocks.
The coronavirus crisis gave us a glimpse of what the future could hold as people stayed home, breathed cleaner air and found solace in quietness, nature, and on a bike.
Dusty cycles were resurrected from garden sheds and garages. Tyres were pumped, saddles adjusted and chains oiled.
Some rode for exercise, others for escapism and their mental health; some to pick up milk and others to feel alive.
Pumped Up is about inspiring everyone to enjoy that special thrill and freedom of riding a bike, and whether you’re already a dedicated cyclist who can inspire your friends and family to ride or you’re just starting out and need some advice and inspiration, we want you to be Pumped Up to cycle with us.