Colin Jackson: "Let's rekindle our love of cycling this Bike Week and get active"
A study Commissioned by Cycling UK and Halfords as part of Bike Week (10 -18 June) shows that more than one in ten (12%) of British families with kids 12 years and under have at least one family member who does not know how to ride a bike, amid fears that many are missing out on the chance to take up this fun and essential life skill.
In the poll of over 500 families, some 25% said they are not comfortable cycling, with wide-ranging reasons from ill health or the weather, to not feeling confident cycling with traffic or having just had a baby.
One of my fondest memories from my childhood, having learnt to ride my bike at school, is having fun pedalling about with my sister and with my mates."
Cycling UK’s Bike Week Ambassador, Colin Jackson
The poll also reveals that more than three quarters (76%) would cycle more often as a family if there were more traffic-free routes available to cycle on.
Cycling UK’s Bike Week Ambassador, Colin Jackson said “One of my fondest memories from my childhood, having learnt to ride my bike at school, is having fun pedalling about with my sister and with my mates. What better time to love riding a bike than during Bike Week. Rekindle your love of cycling and join me in the saddle!”
The Bike Week poll also found that 36% would cycle more if they were trained to ride a bike through school clubs or locally funded cycling courses.
Simon Irons, Group Cycling Director at Halfords says: “Cycling is a core life skill and is one activity that can give children the exercise they need, and develop their confidence, health and well-being. We are encouraging schools to invest their Physical Education premium by making cycling a central pillar in active schools clubs to give children the confidence to cycle more.”
Funding for the Physical Education premium is provided jointly by the Departments for Education, Health and Culture, Media and Sport. This funding is ring-fenced and therefore can only be spent on provision of PE and sport in schools.
Cycling UK’s Chief Executive, Paul Tuohy said: “Bike Week is the best time of year to start cycling. With our theme being ‘Fun & Freedom’ this summer, it’s a reminder to us all that exercise can be just as enjoyable as it can be sociable. Cycling UK wants to help millions more people to rediscover – or find out for the first time – just how much fun you can have cycling. So whether you’re out with friends, are planning a family get together, or like getting away from the daily grind, join the half a million people taking part in Bike Week from 10 – 18 June.”
Paul Tuohy added “During the Olympics the Government showed what can be achieved if we invest wisely in sport. Now’s the time to invest in more than medals, by funding the health and wellbeing of our next generation.”
To celebrate Bike Week, and help families get the most out of their bikes, Halfords is offering free bike checks plus 20% off all gold, silver and bronze bike services during the week. The move comes after research by the retailer shows that almost 50% are not confident when it comes to performing basic checks such as repairing punctures, oiling chains and pumping tyres.
Pledge to take part in Bike Week and Cycling UK will enter you into a prize draw for your chance to win a bike of your choice from Halfords worth £600, and other great prizes.
Notes to editors
All polling data, unless otherwise stated, is from Atomik Research, commissioned by Cycling UK for Bike Week 2017.
The Halfords Free Bike Check: no need to book – just turn up with your bike and Halfords will carry out what is called an M-Check, which includes assessing 15 different parts, over 5 areas: the handlebars; the wheels, tyres, and hubs; the drivetrain (the gears, chain, and bottom bracket); the brakes; the saddle. This will either confirm that your bike’s good to go, or it will determine the level of service required to get your bike back into top condition. If they spot a problem that requires a service, you can book your bike in so it can be repaired by one of their pros. Once you bring your bike back to them for its service, they will safely store it for free both pre- and post-work.
The 20% off Bronze, Silver & Gold bike services at Halfords offer is valid from 10 June – 18 June 2017. Services must be booked in advance & booked by 18 June. Please call your local Halfords to book (find your local store). For full terms & conditions visit bikeweek.org.uk/halfords/ .
To enter Cycling UK's free draw, simply pledge to cycle or take part in any Bike Week 2017 event and be in with a chance of winning one of these great prizes: 1 x bike of your choice from Halfords worth £600; 1 x £100 Halfords gift voucher; 2 x £50 Halfords gift voucher (one £50 voucher per winner); 10 x Cycling UK memberships. For full terms & conditions visit bikeweek.org.uk/pledge
Press contact information
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