Cycling heavyweights team up to help UK Love to Ride
Cycling heavyweights team up to help UK Love to Ride
During 2015, CTC, Love to Ride and Cyclescheme will invite 20,000 businesses to take part in the first National Workplace Cycle Challenge. The Love to Ride Challenge will be a competition between organisations across the UK to see who can get the most staff to try riding a bike.
The Challenge will run from 8-28 June and will be a major annual event in the cycling calendar. The aim is to get as many people as possible to ride a bike and log their trip during the Challenge period. Organisations will compete on local and national league tables to see who can get the highest proportion of their staff to ride for ten minutes. They will be able to compete between offices in different locations around the UK and against similarly sized companies. It’s free for organisations and individuals to take part. There are six size categories for organisations and a range of individual and team prizes.
Local Authorities can sign up to support and boost participation in their area, whatever budget they have to promote cycling. The organisers want every LA to be able to join in and have drawn up a range of options from fully bespoke programmes to a Freemium package with no frills.
Love to Ride, CTC and Cyclescheme together have 157 years’ experience of promoting cycling. The CTC, the national cycling charity, has 67,000 members and was formed in 1878 when cycling was emerging as a mass mode of transport and leisure pursuit. Love to Ride have run Workplace Cycle Challenges on three continents and engaged 110,000 people. Over the last 12 years they have developed a unique behaviour change model and accompanying website and mobile app.
Cyclescheme started 9 years ago and has provided over 450,000 bicycles to commuters through a tax-free benefit scheme.
Love to Ride recruit ‘Challenge Champions’ – regular cyclists who encourage their colleagues to try riding – to promote their Challenges. John Cooper, Sony Mobile’s Champion for the London Cycle Challenge 2014, said: "It was fantastic to find a competition which wasn't about riding marathon distances, but about participation and team effort".
Phillip Darnton, Chair of the Cycle/Rail Working Group, said: "cycling to work or to and from the station is quick, convenient, reliable, cheap, healthy, and helps with congestion and pollution. The hard part is getting started, which is why the National Cycle Challenge is such a great idea: it’s a fantastic way to get people on bikes with their friends and colleagues".
Laurence Boon, Marketing Manager for Cyclescheme, commented: "We are very excited to be supporting Love to Ride. Their focus on behaviour change and encouraging a modal shift in commuting habits is very closely aligned to what we are trying to achieve here at Cyclescheme".
CTC Marketing Director, Matt Mallinder, said: "we’re delighted to be joining Love to Ride and Cyclescheme in this initiative. We call on all of the UK to take to their bikes in 2015. Through this partnership and the Love to Ride Challenge, we hope to inspire and support thousands to realise the health, economic and wellbeing benefits of cycling".
To find out more about the UK National Challenge watch the short Love to Ride Video:
CTC Press Office
Telephone: 01483 238 315 or 07786320713
* Love to Ride is a behaviour change programme that has been developed by Challenge for Change Ltd, a social enterprise specialising in getting more people cycling more often
* Between 2008 and 2014, Love to Ride delivered 122 Workplace Cycle Challenges and encouraged over 113,000 people to cycle. Overall, they have inspired 34,322 ‘non-cyclists’ to ride again, many after years of not cycling. On average, 40% of 'non-cyclists' (those who had cycled none or a few times in the previous year) had started cycling weekly as measured three months after taking part in a Challenge. For more information, see: www.lovetoride.org
* For further enquiries on Cyclescheme, please contact James Borley, Cyclescheme: email@example.com T:01225 827 339
* Cyclescheme.co.uk offers 25-42% off through tax breaks on a range of bikes, gear, clothing and accessories from over 2,000 independent stores. With Cyclescheme you pay nothing upfront and the costs are deducted from your salary over a year so you won’t even notice the payments.
* The benefits of cycling to work:
* The average cyclist saves £285 a month on travel, while with Cyclescheme you save between 25%-42% on equipment [Discover Cycling to Work calculator, based on average commute by car]
* 69% of cyclists say they have become healthier, 51% lost weight and 54% said their mental wellbeing improved [CS survey 2013]
* 99% of cyclists would recommend it to others [CS survey 2013]
* Half of 45% of members went from ‘novice or occasional’ to ‘enthusiastic’ cyclists after joining [CS survey 2013]
* There’s nothing wrong with fair-weather - the majority of cyclists only commute three times a week [CS survey 2013]
* With 130 years’ experience and 67,000 members, CTC - the national cycling charity - helps people start and keep cycling. Membership, at less than 80p a week, offers discounts in cycle shops, £10m liability insurance, legal helpline,
supports projects to get people cycling, campaigns for better and safer cycling and offers a warm welcome at 1000’s of rides and events.
* CTC is supporting the Love to Ride Challenge as part of its involvement in the EU Bike2Work project (www.bike2work-project.eu/en/) . The main objective of Bike2Work is to encourage a significant modal shift from motorized commuting to cycling. It targets employees’ behaviour through Bike2Work campaigns, and encourages employers to meet the needs of cyclists.