It is Bike Week 2016 - be part of it!
It is Bike Week 2016 - be part of it!
Ride to Work is the theme this summer and with your help we aim to get half-a-million extra people cycling from 11-19 June…and beyond.
The Bike Week message is ‘everyday cycling for everyone’, with the goal of encouraging over 500,000 people to take part in hundreds of events and rides across the country, including their commute to work or school.
And we’d like to enlist the help of Cycling UK members to persuade people they know to get on their bikes, which will hopefully start – or rekindle – a love affair with cycling that lasts the rest of their lives.
Jonathan Sharpe, Cycling UK’s Bike Week Coordinator, said: “The challenge to all of us who are already cycling champions and converts is to help other people around us to make the switch.
“There are so many simple things people can do to encourage friends, neighbours, work colleagues or family and go out cycling and make a positive difference to their lives.
“Whether it’s offering to look over their bike to check the tyres, brakes and saddle position or suggesting you join them on their first ride into work, this is the best chance we get to promote the pastime we love most.
“Bike Week provides a nationwide series of great events and inspiration to get people on to the saddle and show how cycling can so easily become a part of everyday life – whether it’s for fun, as a means of getting to work or school, to get to the shops or to visit friends.”
With so many people using Bike Week to kick-start their summer of cycling, we’re encouraging all individuals, clubs, groups and organisers to add their events to our FREE national online directory and take advantage of the thousands of visitors the site attracts.
Whether you’re organising a social ride, bike breakfast, Dr Bike maintenance session or workplace challenge, resister your event and take advantage of free support and advice to help you make it a success. As an organiser you will receive free event registration, public liability insurance, promotional material, national publicity and website tools.
Bike Week provides a nationwide series of great events and inspiration to get people on to the saddle and show how cycling can so easily become a part of everyday life – whether it’s for fun, as a means of getting to work or school, to get to the shops or to visit friends.”
Jonathan Sharpe, Cycling UK Bike Week Coordinator
The UK’s biggest nationwide cycling event also includes the Bike Week National Challenge, inviting riders to log their miles, challenge friends and colleagues, and get the chance to win a stack of great prizes.
Cycling UK’s big ambition in 2016 is to get half-a-million new (or lapsed) cyclists to join the ranks of nearly 800,000 people who pedal to work in the UK every day.
Our Bike Week YouGov poll found that 47% of the UK’s workforce live within five miles of their employment. At a leisurely pace that’s only 30 minutes of pedalling from your front door, a readily cycleable distance.
When you factor in the National Travel Survey statistic that over five million people cycle three or more times a week, it means there are plenty of potential cycling commuters out there.
Jonathan said: “We know there are millions of people who could make the switch to cycling but maybe just need an excuse – and a friendly nudge – to take part. We would obviously be delighted to receive any help from Cycling UK members to provide that friendly nudge.
“Riding to work, or school, doesn’t just beat the rush hour, but helps ease it. That means cleaner air and a healthier environment, not to mention the fact it is good for you both physically and mentally – and it’s a whole lot cheaper than driving or using public transport!”
There are so many ways to encourage the could-be cyclist in your workplace. Starting a Bicycle User Group, arranging a Workplace Cycle Challenge, serving up a tasty pastry and coffee at a Big Bike Breakfast, or encouraging your employer to offer the Cycle to Work Scheme are just a few ideas, not forgetting those buddy rides and Dr Bike maintenance sessions mentioned earlier.
Any events you put on in June could also have a potential fund-raising angle, as Cycling UK has teamed up with the NSPCC as our Bike Week charity partner this year. Perhaps any new cycle commuters would consider donating some of the money they have saved in fuel or public transport costs to help vulnerable children and young people.
And why not take the Bike Week pledge to show your support and for your chance to win some amazing prizes?
Jonathan added: “Getting people to commute by bike isn’t always easy, but hopefully one or more of our ideas will add to the attraction for any newcomers. You’ll be helping to create a less stressed and healthier workforce – and every extra cyclist is a success.
“Bike Week epitomises the work Cycling UK carries out to promote cycling throughout the country, and we’ve been doing it for an incredibly long time as an organisation when you bear in mind the first National Bicycle Week was organised by CTC in 1923.
“It’s a great catalyst to get people cycling – and keep them cycling beyond this one week of bike-based fun.”