Cycling UK's 2016 #morethanmilk action spells out the major discrepancy between funding for cycling and walking, when set up against the planned investment for highways and trunk roads - 72p per head (outside of London) for 2020 for cycling and walking compared to £86 per head for roads.
We called on English MPs to support a cross party letter to the Transport Secretary, Patrick McLoughlin MP, which spelled out how a successful Cycling and Walking Investment Strategy (CWIS) can be achieved. Over 1800 supporters wrote to their MPs, helping to inspire 57 English MPs and Peers to sign up to this letter, and through Cycling UK's coordination a letter to The Times.
In 2015, Cycling UK worked in coalition with other active travel groups to secure the first CWIS. The consultation ends on 23 May, and if properly informed will ensure the Government's ambition to make "cycling and walking the natural choice for shorter journeys, or as part of a longer journey" becomes a reality rather than an empty aspiration.
Popular engagement works, as we saw in 2014, when Cycling UK’s #funding4cycling initiative targeted HM Treasury as it consulted ahead of the 2014 Autumn Statement. We again called for at least £10 per head per person.
The campaign ran for only a week up till Friday 17 October 2014. During this period, the campaign reached over 12,000 people and subsequently saw funding of £10 per head for the residents of eight Cycling Cities announced.