6 May 2009
In May 2009 the Department for Transport produced a website called 'Knockin' Noggins', aimed supposedly at promoting child cycling safety. After complaints from CTC members the game was swiftly withdrawn.
Knockin Noggins

Knockin' Noggins was part of 'Tales of the Road' - a collection of child road safety messages embedded in games. This particular game encourages players to hit unhelmeted children with a mallet.  Hitting the animated figures of children wearing helmets results in a loss of points, whereas hitting the children not wearing helmets leads to players gaining points.

Other games include games which appear to entirely blame children for their own injuries. The general tone of the website is to trivialise death and injury on the roads.

Knockin' Noggins was part of 'Tales of the Road' - a collection of child road safety messages embedded in games. This particular game encourages players to hit unhelmeted children with a mallet.  Hitting the animated figures of children wearing helmets results in a loss of points, whereas hitting the children not wearing helmets leads to players gaining points. .

Other games include games which appear to entirely blame children for their own injuries. The general tone of the website is to trivialise death and injury on the roads.

Knockin' Noggins starts with this message:

Knockin' Noggins was part of 'Tales of the Road' - a collection of child road safety messages embedded in games. This particular game encourages players to hit unhelmeted children with a mallet.  Hitting the animated figures of children wearing helmets results in a loss of points, whereas hitting the children not wearing helmets leads to players gaining points. 

The game starts with this message:

And the playing screen looks like this:

After a number of complaints from CTC members and other cyclists, the game has disappeared from the site [2], however the cycle safety section still exists and continues to focus on scaring children into wearing helmets, not on cycle training.

You can also view a video of the game being played [3], uploaded by Carlton Reid (of quickrelease.tv [4] and bikebiz [5])