Unlike a petition or a pre-printed postcard, a letter can explain how the desired changes (or current situation) affect individual voters or consumers.
Keep letters short and restricted to two or three main points.
- Circulate briefing sheets explaining the issues and crucial points for those who wish to write.
- Provide some pre-typed letters for people who cannot overcome their inertia.
- Alternatively, consider using email or an online resource such as They Work For You to keep costs down. Online campaigns can spread quickly if the briefing and a means of contact are posted to active message boards and forums.
- Ask people to notify you if they send a letter, and to forward any replies.
- Concentrate on decision-makers.
- Try to avoid reams of identical letters.