Having members confers many benefits on a group, including income from subscriptions and the credibility which accompanies a constituency of supporters.
  • Offering something as a benefit for members is a great way to encourage people to join.
  • Speak to local bike shops about offering a discount. If they are unsure, then suggest that the slight loss of earnings will be offset by the customer loyalty as cyclists return to take advantage of the reduced rates. Also, remind them that your campaigning should increase cycling in your local area, which will result in more business. Offer them an advert on your website or in your newsletter.
  • If any of your members are skilled mechanics, ask whether they might consider running evening maintenance classes.
  • Publicise your objectives and achievements. Produce leaflets advertising the benefits of joining, whether through weekend rides, social activities, discounts, or just the warm glow from supporting cycling.
  • Make it as easy to join as possible. Put a form on any leaflets or your website, or include a number which people can call to sign up.
  • Make subscriptions low enough to appeal, but high enough to cover costs. Offer lower rates to the unemployed, students, pensioners and the under-18s.
  • Don't be concerned if your membership is low at first. If you don't admit that you have only three members, then who will know?
  • Patron: Her Majesty The Queen
  • President: Jon Snow
  • Chief Executive: Paul Tuohy
  • Cycling UK is a trading name of Cyclists’ Touring Club (CTC) a company limited by guarantee, registered in England no: 25185. Registered as a charity in England and Wales charity no: 1147607 and in Scotland charity no: SC042541. Registered office: Parklands, Railton Road, Guildford, Surrey GU2 9JX.

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