Retaining Members

Losing up to one third of members per year is common with membership organisations. Here are a few tips to how you can keep turnover low:
  • Deliver the services you say you will.
  • Be welcoming to new members. Try and avoid cliques, and don't expect newcomers to turn up to every meeting, or to take part in a sixty mile 'social' ride every Sunday.
  • Get members involved. Delegate, and don't bemoan the lack of activity if you won't give them anything to do.
  • Remind people before their membership lapses, and give them more than one chance to renew.
  • Communicate to the group any successes, no matter how big or small. Use these as an opportunity to gain more members by involving the local media.
  • Patron: Her Majesty The Queen
  • President: Jon Snow
  • Chief Executive: Paul Tuohy
  • Cycling UK is a trading name of Cyclists’ Touring Club (CTC) a company limited by guarantee, registered in England no: 25185. Registered as a charity in England and Wales charity no: 1147607 and in Scotland charity no: SC042541. Registered office: Parklands, Railton Road, Guildford, Surrey GU2 9JX.

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