The original finding, issued in January, upheld a complaint calling for helmets to be worn in adverts involving cyclists. Thanks to work by Cycling Scotland and CTC, that finding has now been reversed.
Although the ASA has provisionally withdrawn its ruling against Cycling Scotland's TV advert, the fight isn't over yet. Please send us videos showing how a ban on helmet-free cycling in TV ads would be like refusing to show people on the streets at night without reflective clothing.
The ASA ruling that outlaws cyclists not wearing helmets and riding outside 'secondary position' is a very hazy interpretation of the Highway Code and cycle training expertise. If you've got examples of car ads that show Highway Code infringements by drivers, let us know and we'll collect them here.
The ASA's bizarre ruling (under appeal by Cycling Scotland) that all cyclists must now be helmeted and cyclists must adopt dangerous road positioning has caused anger amongst the cycling community. If you've got examples of ads that would now be banned, please send them here.
CTC, the national cycling charity, has voiced concern over a ruling by the Advertising Standards Authority (ASA) which could prevent future adverts from showing cyclists without helmets on TV.
Patron: Her Majesty The Queen
President: Jon Snow
Chief Executive: Paul Tuohy
Cycling UK is a trading name of Cyclists’ Touring Club (CTC) a company limited by guarantee, registered in England no: 25185. Registered as a charity in England and Wales charity no: 1147607 and in Scotland charity no: SC042541. Registered office: Parklands, Railton Road, Guildford, Surrey GU2 9JX.