Campaign Theme

Promotion and Encouragement

Introduction

Cycling in a park
Cycling in a park
While road conditions and layout undeniably affect cycling levels, encouraging it through 'softer' - or 'smarter choice' measures - is equally important. Maps, advertising, tax incentives, cycle training, workplace challenges, mass bike rides and events all make a difference too.
  • Measures that encourage, incentivise and make it easy for people to try out alternatives to the private car are known as ‘smarter choices’.
  • While smarter choices must go hand-in-hand with improving cycling conditions on the highway, they are actually often more cost-effective. In terms of congestion, for example, they yield on average £10 of benefits to every £1 spent.
  • Smarter choice measures include: advertising and promotional campaigns, marketing directly to individuals, tax incentives, cycle training, maps, rides, events, and activities for specific groups in society.

Latest News

Stunt star Matti has fans in a spin at Big Bike Revival event
BMX stunt rider Matti Hemmings
Professional BMX flatland rider and Guinness World Record holder Matti Hemmings wowed spectators with a special demonstration of his bike stunt skills in Sholing, Southampton, as part of Cycling UK’s...
Asylum seekers learn new skills through Salvation Army and Big Bike Revival
Salvation Army bike maintenance course
The Salvation Army are helping to transform the lives of asylum seekers and refugees in Swindon through Cycling UK’s Big Bike Revival.
Big Bike Revival gets Birmingham back in the saddle
Big Bike Revival at Urban Cycles in Birmingham
Birmingham has caught the cycling bug this summer thanks to Urban Cycles and the Big Bike Revival.
Watch out Wiggo! Bradley gladly embraces cycling with a little help from the Big Bike Revival
Sarah Harrington and Bradley Wicks at BBR event in West Clacton
Like his famous knighted namesake Bradley Wiggins, 14-year-old Bradley Wicks just loves cycling. And, with a little help from the Big Bike Revival, it is helping to transform his life.
 
  • Patron: Her Majesty The Queen
  • President: Jon Snow
  • Chief Executive: Paul Tuohy
  • Cycling UK is a trading name of Cyclists’ Touring Club (CTC) a company limited by guarantee, registered in England no: 25185. Registered as a charity in England and Wales charity no: 1147607 and in Scotland charity no: sco42541. Registered office: Parklands, Railton Road, Guildford, Surrey GU2 9JX.

Copyright © CTC 2016

Terms and Conditions