Campaign Theme

Promotion and Encouragement

Introduction

Cycling in a park
Cycling in a park
While road conditions and layout undeniably affect cycling levels, encouraging it through 'softer' - or 'smarter choice' measures - is equally important. Maps, advertising, tax incentives, cycle training, workplace challenges, mass bike rides and events all make a difference too.
  • Measures that encourage, incentivise and make it easy for people to try out alternatives to the private car are known as ‘smarter choices’.
  • While smarter choices must go hand-in-hand with improving cycling conditions on the highway, they are actually often more cost-effective. In terms of congestion, for example, they yield on average £10 of benefits to every £1 spent.
  • Smarter choice measures include: advertising and promotional campaigns, marketing directly to individuals, tax incentives, cycle training, maps, rides, events, and activities for specific groups in society.

Latest News

Cycling UK’s thank you to inclusive cycling centre
Alice Holt Inclusive Cycling volunteers
Cycling UK has made a £200 donation to Alice Holt Inclusive Cycling as a thank you for helping over 300 people try out adapted cycles at RideLondon 2016.
Beer and brownies bring Birmingham’s Big Bike Revival to a close
Members of Handsworth Beat the Street Community Cycle Club with Cycling UK’s
From beer and brownies to pond-dipping and fund-raising, dozens of Birmingham cyclists went on rides with a difference to celebrate the end of a fantastic summer of cycling with the Big Bike Revival.
Community cycling groups Onna high after sharing award!
Whalley Range on Wheels and Onna Bike receive their awards
The quality of entries for our Best Community Project award was so high that it ended up being shared between two extremely worthy and hard-working groups – Whalley Range on Wheels and Onna Bike....
Streetbikes take the plaudits after John Radford Memorial Ride
Streetbikes receive Cycling UK award
Streetbikes has won a prestigious Cycling UK award for organising the John Radford Memorial Ride and for its work promoting cycling for all ages and abilities in the Kirklees area of West Yorkshire.
 
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  • President: Jon Snow
  • Chief Executive: Paul Tuohy
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